Step 4: Pretty It Up
Once you’ve made repairs, chosen a Realtor®, and decided on an asking price, your home is almost ready for market—but first, how about a little primping and polishing? Or maybe a lot of primping and polishing.
Stash your stuff
When you’re just living in your home, a bit of clutter is business as usual. You know the drill: video game cartridges in the bathroom, toolbox in the kitchen, tuxedo shirt inexplicably in the garage. But when you’re trying to sell, all this disorder can be deadly. That’s because clutter can make even spacious homes look cramped and dirty, distracting from substantial assets.
One way to help pare down your belongings is to go room by room, boxing up anything you haven’t used or worn in at least six months. What’s that you say? There’s nothing you’re not using? Try anyway. You’ll probably be surprised by the stuff you won’t miss. (Bonus: You’ll have less to move later.)
One area where you’ll want to be merciless is your kitchen counter: Remove everything but your coffee maker, so people will think, “Wow, such a huge kitchen!” And to allow home buyers to really envision themselves living there, you’ll also want to pack up personal items such as the framed photos, report cards on the fridge, or your kid’s collection of “Star Wars” snow globes.
But don’t just stuff those things in the closet.
“Closets often end up being the dumping ground to store all the clutter that was visible,” says McGlone. “Which is never good, because closet space is an important buying consideration. You want potential owners to be able to see the true amount of space in each closet.” Instead, stack boxes neatly in the attic, basement, or, best of all, a storage facility—the perceived extra space you add to your home could be worth the rental cost and then some.
Stage to sell
These days, home staging is all the rage: On average, staged homes sell 88% faster and for a whopping 20% more than ones where home sellers just kept their furnishings in place. And while you can hire a professional stager, you can also copy a few of their tricks for free.
For instance, hanging curtain rods higher can give the illusion of taller ceilings. Well-placed mirrors can make rooms appear bigger and brighter. Want to go the extra step? Paint your walls white, layer in neutrals, then add pops of color with pillows or a cashmere throw on the couch for a cozy glow.
Boost your curb appeal
Finally, it is time to take a hard look at the outside of your house. After all, that’s the first thing buyers will see when they pull up, so you’ve got to work that curb appeal hard.
For starters, take a good hard look at the paint. If it’s looking dull or dingy, try power washing first. You can rent a power washer from most home improvement stores; a good wash can take off layers of dirt that make your home look shabby. Most professional paint jobs come with a 25-year warranty, and if you’re long past that, it may be time for a new coat. At the very least, slapping a coat of paint on your front door will give you the most bang for your buck—because that’s what buyers will see up close before they even knock.